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BEST TIME TO POST ON LINKEDIN MONDAY HOW TO
This article originally appeared in my blog on how to build your career through social media. What day and time for posting LinkedIn articles has gotten the most engagement for you? What trends do you see over time? What are the patterns in your top articles? How might the engagement be affected by the local time zones of your audience? You can try posting on different days and times of the week, and track the views, likes, comments and shares from your articles. It’s wise to experiment with different days and times. All the data in the world is meaningless if it doesn’t improve your unique situation. By increasing your connections and followers, your content will reach a broader audience, which is likely to increase engagement. Be sure to personalize your invitations to strengthen your relationship. Connect with people you meet and want to meet. The size and quality of your network is important. Keep building a high-quality network of connections on LinkedIn. It’s almost a gamified approach to headline writing, because you can keep entering headlines to try to get a higher score. See how they score in a headline analyzer. Write several headlines for every article.
Headlines matter. You can write the best article in the world, but if the headline doesn’t pique people’s interest in clicking on the link, you won’t reach a broad audience. Then to make sure it has the best chance of reaching the broadest audience, post it on a Tuesday, Wednesday or Thursday. Write about the expertise and perspective that is unique to you that would be valuable to your network. The quality of the content matters more than the day and time it’s posted. It’s ideal to focus on offering your network your best thinking in your articles. They’re reaching a broader audience probably because my network has grown by 1,000 people. Third, 80% of the top 10 were posted in 2018 vs. They scored in the “green zone” at 70+ in the Co-Schedule headline analyzer.
Second, 65% of them had strong headlines. And all of the weekdays were represented. But the highest scoring article was posted on Tuesday. Looking at my top 20 articles for views, likes, comments and shares, a few data points jumped out.įirst, 60% of them were posted on Wednesday. As I’ve collected more data, I’m curious if anything had changed. At that point, there wasn’t a clear-cut answer in the data, meaning that any weekday was fine. She was curious about the ideal day of week and time of day to share LinkedIn content. One of the questions when I shared my data six months ago was from a former colleague, Sarah Groves. With my Excel spreadsheet of 18 months of posting an article roughly every week, I went back through the data to see if my experience aligns with the industry studies. In the process, I began collecting and analyzing my own data. Wednesday became my reposting day on LinkedIn simply to give myself a few days to get it properly posted. My teens were sleeping in, and I had quiet time for writing. Most of my blog post writing was and is on weekend mornings. Wednesdays weren’t a data-driven decision in the beginning. My LinkedIn articles are based on my blog about how people use social media to build their careers and their companies. Sharing my blog post content on LinkedIn has been a valuable way of reaching a broader audience that is likely to find value in the content. population lives in the Eastern and Central time zones. I’ll post right at 3 pm since some of my network is in earlier U.S.
Rather than posting in the morning, though, I’ll try the 3 – 5 pm window in Pacific Time, my local time zone. Generally I publish an article every Wednesday. Today and in the coming weeks I’ll test the Wednesday afternoon data with my own articles. Essentially, it’s ideal to post before and after “regular” work hours (if there is such a thing anymore), in addition to lunchtime when people may be taking breaks. That makes sense, given the cycle of the work week.Ĭo-Schedule aggregated several studies and concluded midweek from 5 – 6 pm, 7:30 to 8:30 am and at 12 pm. Tuesdays through Thursdays are ideal, with the least engagement coming from Fridays through Mondays. In 2018, Sprout Social says the best time is on Wednesdays between 3 and 5 pm. It’s wise to check the data frequently, because it often changes.Ī year ago, studies suggested the sweet spot was 10 to 11 am on weekdays, and especially on Tuesdays. What’s the best day and time to publish an article on LinkedIn?
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